Amplify Asian America

Amplify Asian America

Previously known as The 2020 Project, Amplify Asian America (A3) strives to build up civic participation in Asian American youth. We partner with celebrities and influencers in the Asian American entertainment realm to educate and excite youth about voting. To encourage youth turnout at our events, we engage traditional youth

Amplify Asian America

Previously known as The 2020 Project, Amplify Asian America (A3) strives to build up civic participation in Asian American youth. We partner with celebrities and influencers in the Asian American entertainment realm to educate and excite youth about voting. To encourage youth turnout at our events, we engage traditional youth networks such as Asian American student groups and greek organizations. We reach out to recreational and community groups that have a high Asian American presence, such as the Asian American dance community in California. By reaching out to these non-traditional networks, we aim to activate previously uncontacted community members.

About the Organization:

Previously known as The 2020 Project, Amplify Asian America (A3) strives to build up civic participation in Asian American youth. We partner with celebrities and influencers in the Asian American entertainment realm to educate and excite youth about voting. To encourage youth turnout at our events, we engage traditional youth networks such as Asian American student groups and greek organizations. We reach out to recreational and community groups that have a high Asian American presence, such as the Asian American dance community in California. By reaching out to these non-traditional networks, we aim to activate previously uncontacted community members.

organizational budget

$0 - $50,000

existence for

0-5 Years

The Issue:

Asian-Americans and the youth population are consistently two of the lowest voter turnout groups in the U.S. The success of our programming in 2020 showed the potential to engage these networks to encourage young Asian American voter turnout. Although AAPI youth showed the greatest increase in voter turnout, boasting a 39% increase, the data still suggests that young AAPIs are still far from closing the gap in parity between AAPI voter turnout and the general electorate. Due to a combination of factors, including lack of Asian American outreach by political campaigns or representatives, lack of resources for language diverse communities, and more, Asian Americans overall have historically had low voter turnout. According to the Current Population Survey, only 59.7% of Asian American citizens reported voting in the 2020 general election.

The Solution:

This grant will fund multiple projects including our national student coalition, trainings for our partner organizations, voter registration drives, and a flagship virtual event with California Asian American creatives in the entertainment sector. These programs uniquely identify and build partnership with the art centric communities that have a strong Asian American youth presence. We will directly collaborate with our existing network (dance, EDM, entertainment, and student organizations) and recruit new partners for a debut Asian American student coalition in collaboration with APIAVote. Our community-based programming will include a multi-day Create-A-Thon to support young Asian American artists in creating political content around voting and the history of Asian American advocacy. We will have webinars on how disinformation affects our community, bridging intergenerational communication, and zine workshops. Our flagship virtual event will engage California entertainment communities similar to previous collaborators like Ruby Ibarra, Dante Basco, Wong Fu Productions, and BTO Collective.

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