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Amplify Asian is a new AAPI media production company focused on accelerating AAPI influence in the United States with a focus on media, entertainment, and the arts through the development and production of filmed entertainment as well as community investments. Our platform acts as a force for positive change to empower Asians, amplify their voices, and build networks and resources to serve the AAPI community. The AAPI arts and advocacy organization was started during the pandemic by a veteran film producer Andrew Lee and software engineer Nicholas Fang who envision Amplify Asian to become a leading hub for AAPI innovators by expanding influence, presence, and talent through entertainment, social networks, and the workplace, and raising and developing future AAPI leaders in all sectors. Having our base in Texas is a key strategy in activating the 3rd largest AAPI population in the country along with our coalition of Texas-based advocacy orgs. Our values emphasize community, fun, and honored heritage. We believe that progress can’t be made without community, progress without fun is grueling work, and progress without honoring our heritage is blind.
About the Organization:
$100,000 - $500,000
There are currently significant educational gaps in AAPI history within Texas educational curricula. AAPI history is largely absent in school curriculum throughout the state. Recently, concerns arose around legislative attempts to prevent the inclusion of AAPI history, fueled by misconceptions and fears surrounding the portrayal of U.S. history in a negative light or association with "Critical Race Theory." Though our advocates fought against concerning house bills in this year’s legislative session, the battle must be fought again as the decennial review and approval of school curriculum has been postponed until 2025. The scope and scale of this problem are underscored by compelling data and narratives. Research conducted by The Asian American Foundation (TAAF) reveals that 26% of Americans cannot name a single famous Asian American, and a troubling 44% of Americans cannot name a single living famous Asian American. These statistics highlight the alarming knowledge gap and the urgent need for increased awareness and education about AAPI history. This issue affects not only AAPI individuals but also the broader community. Excluding AAPI history perpetuates marginalization and erasure, hindering cultural understanding, empathy, and inclusivity. It is essential to address this issue to provide accurate and inclusive education, challenge misconceptions, and inspire students to value diverse perspectives and cultural heritage. By addressing the historical neglect of AAPI history in Texas curricula, we can bridge the knowledge gap, cultivate a sense of pride and representation, and contribute to a more equitable and inclusive educational landscape.
Our organization is launching the AAPI Heroes Mural Campaign to address the educational gaps and lack of representation in AAPI history within Texas. This initiative will recruit multiple AAPI artists to paint murals across Texas, focusing first on Austin and Houston before expanding to other cities in Texas. These art murals will depict AAPI heroes throughout history, showcasing their impactful intersectional contributions and stories. Each mural will be created by individual artists, bringing their unique styles and perspectives to celebrate the diversity and richness of AAPI experiences while simultaneously beautifying Texas spaces. We will also be partnering with other communities of color on several of murals for “companion murals” of their leaders (painted by BIPOC artists) to illustrate the historical allyship that AAPI heroes have had with leaders of other communities (e.g. Yuri Kochiyama & Malcolm X, Larry Itliong & Cesar Chavez, etc.). The campaign goes beyond traditional art exhibitions. It aims to engage and educate the public about AAPI history through the power of scale and visual storytelling. The murals will be strategically located in visible and accessible public spaces, allowing them to serve as focal points for community engagement and appreciation. Passersby will have the opportunity to experience the vibrant narratives depicted on the murals, sparking curiosity and generating conversations about AAPI history. Moreover, the campaign will actively encourage civic participation by promoting voter engagement as a follow through from our slogan “Be a Badass Hero.” QR codes displayed on each mural will provide information about the depicted AAPI hero and direct individuals to voter registration resources and information. By incorporating this civic engagement component, we aim to highlight that AAPI heroes have made significant impacts throughout history, and individuals possess the power to effect change through advocacy and voting. Combining art, cultural celebration, educational resources, and civic engagement, the AAPI Heroes Mural Campaign will foster community involvement and political participation. By raising awareness about AAPI history and encouraging active citizenship, we not only inspire individuals to appreciate the contributions of AAPI heroes but also take action to shape a more inclusive and equitable society.