Asian American Film Lab, Inc.

Asian American Film Lab, Inc.

The Asian American Film Lab is a 501(c)(3) not-for-profit organization that has been devoted to the promotion and support of gender and racial parity in film and television programming since 1998 - focusing on Asian American representation and the forging of cross racial coalitions to create equality for all in

Asian American Film Lab, Inc.

The Asian American Film Lab is a 501(c)(3) not-for-profit organization that has been devoted to the promotion and support of gender and racial parity in film and television programming since 1998 - focusing on Asian American representation and the forging of cross racial coalitions to create equality for all in entertainment media and the production of socially conscious content. Through our public programming, 72 Hour Shootout filmmaking competition and in-house entertainment production arm, AAFL-TV, we ensure that stories and voices too often silenced in mainstream media are heard, not just as whispers, but as shouts to the world.

About the Organization:

The Asian American Film Lab is a 501(c)(3) not-for-profit organization that has been devoted to the promotion and support of gender and racial parity in film and television programming since 1998 - focusing on Asian American representation and the forging of cross racial coalitions to create equality for all in entertainment media and the production of socially conscious content. Through our public programming, 72 Hour Shootout filmmaking competition and in-house entertainment production arm, AAFL-TV, we ensure that stories and voices too often silenced in mainstream media are heard, not just as whispers, but as shouts to the world.

organizational budget

$0 - $50,000

existence for

21-25 YEARS

Organization benefits AAPIs residing in the following state(s):

National

organizational budget

$0 - $50,000

existence for

21-25 YEARS

Organization benefits AAPIs residing in the following state(s):

National

The Issue:

Asian Americans and Pacific Islanders are frequently stereotyped in major films and are poorly represented in the industry, according to a recent study. More than 90% of respondents in the Coalition of Asian Pacifics in Entertainment survey said representation is inadequate both on-screen and behind the scenes. (Source: Bloomberg) During and post COVID, our country has seen a significant rise in the levels of anti-AAPI hate, bias crimes and racism. (Source: NPR) The use of entertainment media to expose the general public to important issues of which they might not otherwise be aware and to create empathy and awareness is well documented. (Sources: multiple) The Film Lab both commissions its own production projects to combat inequality and social injustice and to raise the profile of AAPI and other underrepresented stories, faces and voices, but also, through its annual 72 Hour Shootout filmmaking competition, brings together AAPI talent from across the globe to compete to create films raising awareness. For example, Film Lab commissioned the DiscrimiNATION project, a multi-disciplinary showcase of stories based on narratives from victims, witnesses and perpetrators to anti-Asian hate and bias crimes from across the country. The program, designed to fight bias through the building of cross racial coalitions, aired nationwide on CrossingsTV . (More at https://www.asianamericanfilmlab.com/discrimination/). Additionally, the 19th Annual 72 Hour Shootout invited filmmakers to address the issue of raising mass awareness into racial micro-aggressions and the trauma caused by them. See, e.g., https://www.youtube.com/watch?v=qglkb4mhVJ0 and https://www.prlog.org/12968086-film-lab-announces-the-theme-of-the-19th-annual-72-hour-shootout-filmmaking-competition.html . By using "fun" original narrative content to reach viewers from all walks of life, the Film Lab is able to uniquely raise awareness and create empathy to help address social issues, particularly as they relate to Asian Americans. More at www.film-lab.org.

The Solution:

The Film Lab both commissions its own production projects to combat inequality and social injustice and to raise the profile of AAPI and other underrepresented stories, faces and voices, but also, through its annual 72 Hour Shootout filmmaking competition, brings together AAPI talent from across the globe to compete to create films raising awareness. For example, Film Lab commissioned the DiscrimiNATION project, a multi-disciplinary showcase of stories based on narratives from victims, witnesses and perpetrators to anti-Asian hate and bias crimes from across the country. The program, designed to fight bias through the building of cross racial coalitions, aired nationwide on CrossingsTV . (More at https://www.asianamericanfilmlab.com/discrimination/). Additionally, the 19th Annual 72 Hour Shootout invited filmmakers to address the issue of raising mass awareness into racial micro-aggressions and the trauma caused by them. See, e.g., https://www.youtube.com/watch?v=qglkb4mhVJ0 and https://www.prlog.org/12968086-film-lab-announces-the-theme-of-the-19th-annual-72-hour-shootout-filmmaking-competition.html . By using "fun" original narrative content to reach viewers from all walks of life, the Film Lab is able to uniquely raise awareness and create empathy to help address social issues, particularly as they relate to Asian Americans. More at www.film-lab.org.

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