Asian Culture and Media Alliance

Asian Culture and Media Alliance

Asian Culture and Media Alliance (ACMA), is a California based non-profit organization dedicated to empowering our Asian American, Native Hawaiian, and Pacific Islander (AANHPI) communities by employing the transformative power of media arts for advancing the cause for better representation and social equity. Since its establishment in 2013, ACMA has

Asian Culture and Media Alliance

Asian Culture and Media Alliance (ACMA), is a California based non-profit organization dedicated to empowering our Asian American, Native Hawaiian, and Pacific Islander (AANHPI) communities by employing the transformative power of media arts for advancing the cause for better representation and social equity. Since its establishment in 2013, ACMA has been committed to elevating and amplifying the voices in our diverse AANHPI communities by advocating for community empowerment and igniting positive social change. By cultivating artistic excellence and innovation, ACMA aims to provide better representation in film, television and new media, ultimately strengthening our community’s visibility and understanding. The film arts in particular potentially holds remarkable influence through its transformative experiences that humanizes and uplifts our multicultural communities while contributing to the advancement of societal equity. Message from Cathlyn Choi As the founder and Executive Director, I have always had a passion for removing social disparities and uplifting voices that are marginalized and believe everyone’s voices matters, regardless of their socio-economic status or race. That is why I’m very fortunate to have founded and serve ACMA; an organization that creates purposeful media arts & cultural programs that cultivates equitable opportunities to amplify and share our diverse cultures and celebrates our life experiences as Asian Americans. With the support and shared vision of Asian Americans Futures and Gold House, ACMA will continue to gift our community with impactful media programs and investing in cultivating our next generations of storytellers, writers and filmmakers in building a future beneficial to all.

About the Organization:

Asian Culture and Media Alliance (ACMA), is a California based non-profit organization dedicated to empowering our Asian American, Native Hawaiian, and Pacific Islander (AANHPI) communities by employing the transformative power of media arts for advancing the cause for better representation and social equity. Since its establishment in 2013, ACMA has been committed to elevating and amplifying the voices in our diverse AANHPI communities by advocating for community empowerment and igniting positive social change. By cultivating artistic excellence and innovation, ACMA aims to provide better representation in film, television and new media, ultimately strengthening our community’s visibility and understanding. The film arts in particular potentially holds remarkable influence through its transformative experiences that humanizes and uplifts our multicultural communities while contributing to the advancement of societal equity. Message from Cathlyn Choi As the founder and Executive Director, I have always had a passion for removing social disparities and uplifting voices that are marginalized and believe everyone’s voices matters, regardless of their socio-economic status or race. That is why I’m very fortunate to have founded and serve ACMA; an organization that creates purposeful media arts & cultural programs that cultivates equitable opportunities to amplify and share our diverse cultures and celebrates our life experiences as Asian Americans. With the support and shared vision of Asian Americans Futures and Gold House, ACMA will continue to gift our community with impactful media programs and investing in cultivating our next generations of storytellers, writers and filmmakers in building a future beneficial to all.

organizational budget

$100,000 - $500,000

existence for

6-10 YEARS

Organization benefits AAPIs residing in the following state(s):

Texas

organizational budget

$100,000 - $500,000

existence for

6-10 YEARS

Organization benefits AAPIs residing in the following state(s):

Texas

The Issue:

California is home to the fastest growing AANHPI immigrant population outside of East Asia and the Pacific region, with 15.9% of the state identifying as AANHPI descent (Source: 2020 Census Bureau). Despite this significant presence, our community still experiences disproportionate and insufficient representation within many career sectors, including the media arts, which is our State’s second largest industry. Currently, only 6% of Hollywood writers, directors & producers identify as AANHPI descent and women represent only fraction of that number (Source: USC Annenberg Initiative). This has traditionally led to many Asian and Pacific Islander stories being told through the perspective lens of white directors and writers that often perpetuate stereotyped Asian & Pacific Islander characters. By cultivating more authentic representation behind the scenes, more accurate cultural representation will result in front of the screens. Unfortunately, historically, socio-economic and even cultural barriers have played key roles in obstructing this access and advancement in media career pathways for many AANHPI filmmakers and creators. The pandemic also highlighted this issue by igniting systemic racial biases and Asian Americans, lacking a strong, unified voice in media, often found themselves on the receiving end of being falsely targeted and even attacked, often instigated by skewed or ignorant opinions and inaccurate media reporting that tried to scapegoat this community for causing the crisis. In addressing this inequity, ACMA stands at the forefront this pressing issue affecting not only individuals, but also the broader systemic impacts on society. By delving into both the quantitative data and compelling narratives, the scope and scale of this issue becomes vividly apparent, underscoring the urgency and necessity of building better cultural dialogs and awareness. In support of our mission, ACMA produces a cable television program and weekly radio podcast series called Asian Pacific Voices that are deeply rooted in the belief that our diverse people, art, culture and history, including the significant impact this immigrant community deserves to be seen, heard and celebrated. We also offer a vocational youth media arts program called Take One to ensure our future storytellers and filmmakers have accessible opportunities to equitable pathways into media arts careers.

The Solution:

Since its inception Asian Culture and Media Alliance or ACMA has been dedicated to advancing the cause for better representation and social equity through the transformative power of media arts in serving our Asian American, Native Hawaiian, and Pacific Islander communities. In support of our mission, we offer several media programs Reaching over 6 million households, Asian Pacific Voices TV series serve as a powerful platform in both cable TV and online media spaces that focuses on elevating and amplifying our often marginalized voices by documenting compelling stories of individuals that often challenge historical perspectives and advocate for better equity and inclusion, especially those committed to preserving our traditional arts & culture. Our weekly Asian Pacific Voices Radio Podcast , now in its 3rd season, is accessible on several podcast platforms that reach a diverse audience through captivating audio storytelling. Our hosts engage guests, including community leaders, activists and artists in candid conversations on relevant topics and social issues, including racial disparities that impact our community. Our Radio Podcast serves as an innovative catalyst in fostering better community dialogue, visibility and solidarity. ACMA also invests in our future by offering a free vocational youth media arts program called TAKE ONE that offers a transformative experience for aspiring AANHPI filmmakers and media creators. Through hands-on workshops, production experience, and mentorship from industry professionals, participants gain essential skills in unleashing their creative potential and empowered with a voice in shaping the future of media arts. TAKE ONE is inclusive to other BIPOC community youth who wish to learn about our cultures and advance their own communities. Community outreach & engagement are also essential to our mission. We curate several live cultural & media arts events, including ACMA’s 11th annual Asian Pacific Cultural Festival that features traditional dance & music performances, interactive cultural activities and ethnic foods that serve to foster a better understanding and appreciation of our community. By exemplifying our cultures through media arts, ACMA is leading the charge in fostering better awareness and understanding that impacts positive social changes for all.

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