Island City Media Group

Island City Media Group

Island City Media Group is a trusted media platform within the Asian American, Native Hawaiian & Pacific Islander (AANHPI) community. We aim to build a community-centric platform and become an industry leader in connecting our communities through the integration of technology. Our focus is to create innovative ways to build

Island City Media Group

Island City Media Group is a trusted media platform within the Asian American, Native Hawaiian & Pacific Islander (AANHPI) community. We aim to build a community-centric platform and become an industry leader in connecting our communities through the integration of technology. Our focus is to create innovative ways to build platforms that enable the AANHPI voice to be heard, highlight achievements, and celebrate culture.

About the Organization:

Island City Media Group is a trusted media platform within the Asian American, Native Hawaiian & Pacific Islander (AANHPI) community. We aim to build a community-centric platform and become an industry leader in connecting our communities through the integration of technology. Our focus is to create innovative ways to build platforms that enable the AANHPI voice to be heard, highlight achievements, and celebrate culture.

organizational budget

$50,000 - $100,000

existence for

11-15 YEARS

The Issue:

Native Hawaiians and Pacific Islanders (NHPI) have long been facing cultural genocide and invisibility amplified during the COVID-19 pandemic. According to the 2020 Census, NHPI constitute only 0.4% of the US population and are considered one of the smallest racial and ethnic groups. Despite this, NHPI populations had higher rates of mortality and morbidity due to COVID-19 than any other racial group. Data from the COVID-19 Surveillance Dashboard further indicates that NHPI populations, during the peak of the pandemic, experienced 2.6 times higher infection and death rates than their white counterparts. The lack of adequate communication portals to access relevant and trustworthy information further perpetuates the marginalization and visibility of NHPI communities, as most communications are not accessible in culturally safe ways. Often, the way information is disseminated ignores NHPI cultural values and sensibilities, perpetuating harmful stereotypes and messages. Many NHPI lack access to reliable media outlets and depend on social media platforms to stay abreast of general information. This lack of access to vital information was a significant obstacle in combating the COVID-19 pandemic. During the emergency lockdowns in California and across the nation, the NHPI community was completely isolated without access to resources and information to keep elders safe. Trusted information sources are vital to combatting miscommunication, misinformation and disinformation from exacerbating problems faced by NHPI communities. The spread of inaccurate and false information on social media platforms has led to a lack of trust in medical professionals, vaccines, and overall healthcare systems. Without trusted information, many NHPI do not seek vital medical care or get vaccinated, which further perpetuates health disparities. The cultural genocide and invisibility experienced by NHPI are a complex web of issues, including health disparities, lack of communication portals, miscommunication and misinformation, environmental injustice, among others. Addressing these issues and creating systemic and sustainable change to support and empower NHPI communities' thriving is essential for true cultural equity. It will require community engagement at hyper local community levels, local, state and federal government diplomacy to develop culturally safe communication.

The Solution:

Addressing cultural genocide and invisibility faced by NHPI requires systemic and sustainable change. Below are solutions we are interrogating and confronting: One way to address communication disparities within NHPI communities is to establish culturally safe communication channels that are accessible, trustworthy, and community-led. These communication channels promote mutual dialogue within the community in-language to amplify shared knowledge and encourage mutual learning. ICMG provides a global digital radio platform to connect the NHPI community. We also create meaningful programs, radio shows and podcasts facilitated and hosted by trusted messengers and community leaders. Our programs have earned confidence and trust across the global Pasifika audience. Educating the wider American population on the history, cultures, and challenges of NHPI communities will help promote understanding and respect. This will challenge harmful stereotypes, discrimination and promote cross-cultural dialogue and appreciation. ICMG is the founder of the Los Angeles Pasifika Film Festival to collaborate with academia, film and media industries and raise awareness of issues impacting NHPI. We convene experts and leaders to interrogate problems and design solutions from a community lens. ICMG uses both digital and human-touch engagement to elevate consciousness and drive positive outcomes. A healthy community is a thriving community. Addressing the broader healthcare inequalities at the systemic level will help address the disproportionate impact the pandemic has magnified for NHPI. ICMG collaborated with the CA Department of Public Health to create culturally safe media content that centered elders and families. Strategic and relational engagement with local and state health jurisdictions, effectively saved the lives of hundreds of NHPI elders and NHPI frontline workers. We invested in the healthcare infrastructure from a cultural lens, mobilized resources to ensure a higher percentage of NHPIs were vaccinated, sought care from trusted providers and cultural healers; and executed historical health campaigns targeted at addressing NHPI’s medical needs. At the cornerstone of ICMG is Indigenous knowledge systems, languages, and cultural practices. Essential to our mission is assurance that Pasifika people are included and esteemed in all aspects. ICMG is well positioned to continue this legacy work through our seasoned team of professionals and our mass-reach digital platforms.

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