Pacific Arts Movement

Pacific Arts Movement

Pacific Arts Movement (Pac Arts) is a leading media arts organization in North America, dedicated to showcasing Asian and Pacific Islander cinema with a focus on artistic excellence, innovation, and amplifying underrepresented voices.

Pacific Arts Movement

Pacific Arts Movement (Pac Arts) is a leading media arts organization in North America, dedicated to showcasing Asian and Pacific Islander cinema with a focus on artistic excellence, innovation, and amplifying underrepresented voices. At the core of our organization is the acclaimed San Diego Asian Film Festival, a dynamic platform that celebrates Asian cinema. This renowned event features major hits from Asia, works by cinema masters, and thought-provoking documentaries highlighting the diversity and richness of the Asian and Pacific Islander diaspora. In addition to the festival, Pac Arts operates Reel Voices, a transformative 10-week summer program empowering local high school students in the art of documentary filmmaking. Since its establishment in 2005, Reel Voices has nurtured the next generation of storytellers, providing them with technical skills such as storyboard creation and video editing while guiding them through every stage of production. By doing so, we break down barriers and create socially-conscious storytellers who authentically represent their experiences and perspectives. Beyond our programs, Pac Arts engages the public in meaningful discourse, fostering positive social change through unique and culturally-enriching offerings. Our commitment to strengthening San Diego as an arts destination contributes to the vibrancy of the local creative ecosystem. Pac Arts remains dedicated to elevating Asian and Pacific Islander cinema, empowering emerging filmmakers, and promoting inclusivity within the arts and culture landscape. Together with our devoted team and volunteers, we pave the way toward a diverse, equitable, and culturally vibrant future.

About the Organization:

Pacific Arts Movement (Pac Arts) is a leading media arts organization in North America, dedicated to showcasing Asian and Pacific Islander cinema with a focus on artistic excellence, innovation, and amplifying underrepresented voices. At the core of our organization is the acclaimed San Diego Asian Film Festival, a dynamic platform that celebrates Asian cinema. This renowned event features major hits from Asia, works by cinema masters, and thought-provoking documentaries highlighting the diversity and richness of the Asian and Pacific Islander diaspora. In addition to the festival, Pac Arts operates Reel Voices, a transformative 10-week summer program empowering local high school students in the art of documentary filmmaking. Since its establishment in 2005, Reel Voices has nurtured the next generation of storytellers, providing them with technical skills such as storyboard creation and video editing while guiding them through every stage of production. By doing so, we break down barriers and create socially-conscious storytellers who authentically represent their experiences and perspectives. Beyond our programs, Pac Arts engages the public in meaningful discourse, fostering positive social change through unique and culturally-enriching offerings. Our commitment to strengthening San Diego as an arts destination contributes to the vibrancy of the local creative ecosystem. Pac Arts remains dedicated to elevating Asian and Pacific Islander cinema, empowering emerging filmmakers, and promoting inclusivity within the arts and culture landscape. Together with our devoted team and volunteers, we pave the way toward a diverse, equitable, and culturally vibrant future.

organizational budget

$500,000 - $1 MILLION

existence for

21-25 YEARS

The Issue:

Pacific Arts Movement is at the forefront of addressing the pressing issue of underrepresentation and limited access faced by the Asian, Asian American, and Pacific Islander (AAPI) community in the media arts industry. Despite comprising one of the largest ethnic groups in the United States, the AAPI community remains significantly underrepresented in mainstream media, perpetuating harmful stereotypes and hindering society's understanding of their diverse experiences and contributions. Quantitative and qualitative data underscore the scope and scale of the problem. With over 18 million AAPI individuals in the US, their presence in media falls disproportionately low. This lack of visibility hampers the diverse representation of AAPI narratives and restricts opportunities for AAPI artists and filmmakers to share their stories and perspectives. The recent harmful narrative surrounding the AAPI community has exacerbated the deeply ingrained stereotype of AAPI individuals as perpetual foreigners and carriers of disease. The COVID-19 pandemic has led to a surge in xenophobia and racism directed toward the AAPI community, fueled by misinformation and scapegoating. The AAPI community has experienced a distressing increase in incidents of verbal and physical assaults, discrimination, and hate crimes, as documented by organizations like Stop AAPI Hate. These incidents of hate and discrimination underline the urgent need for accurate and inclusive representation of the AAPI community in the media arts industry. By challenging the harmful narrative and promoting authentic storytelling, Pacific Arts Movement aims to combat prejudice, foster empathy, and create a more inclusive society. We believe that representation matters, as diverse and nuanced portrayals of the AAPI community in mainstream media can dispel stereotypes, challenge misconceptions, and cultivate a greater understanding of the community's rich heritage and contributions. The consequences of underrepresentation go beyond perpetuating harmful stereotypes. They restrict opportunities for AAPI artists and filmmakers to showcase their talent and perspectives, limiting their access to resources, funding, and distribution channels. This systemic exclusion not only stifles the voices of AAPI creatives but also denies the broader society the opportunity to appreciate the full breadth and depth of the AAPI community's experiences and cultural contributions.

The Solution:

Pacific Arts Movement offers a range of programs that advance our mission of promoting understanding, representation, and accessibility for the Asian, Asian American, and Pacific Islander (AAPI) community in the media arts industry. Our flagship event, the San Diego Asian Film Festival (SDAFF), serves as a vital platform for AAPI artists and filmmakers to showcase their unique stories, perspectives, and talents. The festival features diverse films, including major hits from Asia, thought-provoking documentaries, and works by emerging and established AAPI filmmakers. By celebrating the richness and diversity of AAPI cinema, SDAFF fosters cultural appreciation, encourages dialogue, and challenges preconceived notions. Our Reel Voices program is a 10-week summer program for local high school students that provides hands-on training in documentary filmmaking, technical skills, and mentorship from industry professionals. We empower young aspiring filmmakers from the AAPI community to authentically represent their experiences and amplify their voices. What sets our programs apart is their focus on the unique perspectives and stories of the AAPI community. By centering AAPI narratives, we challenge the underrepresentation and misrepresentation that have long plagued mainstream media. Our programs create opportunities for AAPI artists and filmmakers to showcase their work, build networks within the industry, and access resources and support that can propel their careers forward. Our programs promote intercultural dialogue and understanding by showcasing diverse experiences and cultures within the AAPI community. We break down stereotypes and foster empathy and appreciation for their rich heritage and contributions. We aspire to expand our programs and initiatives, and we plan to enhance our reach and impact by forging partnerships with like-minded organizations, educational institutions, and community leaders. We aim to provide year-round programming, including workshops, screenings, and educational initiatives, to further empower and elevate AAPI voices in the media arts industry. Our unique programs and approaches are founded on the principles of inclusivity, representation, and empowerment. By creating platforms for AAPI artists and filmmakers, facilitating dialogue, and inspiring the next generation, Pacific Arts Movement is committed to transforming the media arts landscape and working towards a more equitable and inclusive future.

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