Southern California Public Radio

Southern California Public Radio

Southern California Public Radio – home to 89.3 KPCC , LAist.com , and LAist Studios – is a multiplatform public media network that serves to strengthen the civic and cultural bonds that unite Southern California's diverse communities by providing high quality news and information. Unlike other major news organizations in

Southern California Public Radio

Southern California Public Radio – home to 89.3 KPCC , LAist.com , and LAist Studios – is a multiplatform public media network that serves to strengthen the civic and cultural bonds that unite Southern California's diverse communities by providing high quality news and information. Unlike other major news organizations in Southern California, we do not put our news coverage behind a subscriber paywall. As the #1 NPR station in Los Angeles, we serve 600,000+ radio listeners weekly and 1 million readers monthly on our digital platform LAist.com. LAist Studios, our podcasting vehicle, had 5 million+ downloads last year.

About the Organization:

Southern California Public Radio – home to 89.3 KPCC , LAist.com , and LAist Studios – is a multiplatform public media network that serves to strengthen the civic and cultural bonds that unite Southern California's diverse communities by providing high quality news and information. Unlike other major news organizations in Southern California, we do not put our news coverage behind a subscriber paywall. As the #1 NPR station in Los Angeles, we serve 600,000+ radio listeners weekly and 1 million readers monthly on our digital platform LAist.com. LAist Studios, our podcasting vehicle, had 5 million+ downloads last year.

organizational budget

5 MILLION - 8 MILLION

existence for

21-25 YEARS

Organization benefits AAPIs residing in the following state(s):

National

organizational budget

5 MILLION - 8 MILLION

existence for

21-25 YEARS

Organization benefits AAPIs residing in the following state(s):

National

The Issue:

In the United States, the Asian population is growing at the fastest rate of any major racial or ethnic group – up 72 percent between 2000 and 2019, from 11.9 million to 20.4 million. Today, more Asian Americans live in Southern California than in any other area in the U.S. These communities are varied and complex. Yet, stories of Asian Americans often remain untold by mainstream media. The iTunes Top 100 podcast chart is dominated by White hosts and storylines, although research shows that nonwhite podcast listeners are the fastest-growing audience. Monthly podcast use by Black, Latinx, and Asian audiences has increased five-fold over the last decade. Asian American themed podcasts like Self Evident , Asian Enough, and Long Distance have gained popularity, but the current market offering does not meet the needs of the rapidly expanding multi-ethnic Asian American communities in Southern California and the United States.

The Solution:

Through LAist Studios, Southern California Public Radio is expanding existing coverage of Asian American communities by producing new podcast content that is made for Asian Americans (and beyond) by Asian Americans. KPop LA, hosted by Vivian Yoon, will be a 10-episode docuseries that tells the history of the KPop genre, connecting the dots between its conception as a “soft power” export by the Korean government to its omnipresence in today’s culture – by way of LA. The podcast will look at how the Korean American diaspora and enclaves like Los Angeles’ Koreatown have helped shape the sensibility of KPop, and how KPop is shaping global culture. The show will feature the voices and experiences of Angelenos, including Korean American civic, cultural, and community leaders, and will explore how KPop’s growing popularity has become a sign of Asian American empowerment and broader understanding and awareness by U.S. and global communities.

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